I wrote my first blog post, On Starting a Blog, 38 days ago. It basically says, I have no idea what I'm doing, but here goes. It was pathetic, and I'm tempted to remove it. I'm going to leave it up though, because it's quaint and pretty typical of a lot of blogs. This will be my 35th post, and I have learned a few things. Though I am sure I have much more to learn, I'd like to share some of my new found knowledge - much of which has come from my reactions to looking at other people's blogs.
Here's my advice based on what I've figured out over the last weeks.
Do not write a post like my first one. Telling people you don't know what you're doing is going to make them look elsewhere really quickly. If you've made the same mistake I did, forgive yourself, and then figure out what you are doing, and do it with confidence.
Blog readers are looking for original thought, so avoid a lot of re-posting of what others have written, or solely posting videos, photos, etc from other places (that's works a lot better on Facebook - though I'm a strong proponent of original thought of Facebook too). In my blog I convey my way of looking at various aspects of the craft of writing and associated topics, giving my twists on the subject. If you really like grooming dogs there is probably already lots of info on the internet about that, and one might think there is nothing new to say, but if you can write about it in a fresh way, sharing your own examples; adding your own humor, or seriousness, or wackiness; posting some engaging photos to illustrate what you're saying; and maybe even explaining the trade a bit more clearly than others have, you will have an engaging blog for those interested in the subject and maybe a few other people as well.
If you are weird, intelligent, awesome, funny or deep, go ahead and say weird, intelligent, awesome, funny or deep stuff, and we'll get the picture in a much more interesting, entertaining way, than if you just were to go on and on about how weird, intelligent, awesome, funny or deep you are - and chances are you'll have readers coming back for more.
Happy blogging, and please share what you have learned.